Entries by stage2admin

Building Content That’s Truly Informative: Don’t be Afraid to Scare Off Poor-Fit Customers

Over the past couple months, we’ve taken a look at building impactful content drives value beyond SEO, “showing, not telling” readers about the information they need to understand your company’s value proposition. The internet, however, is awash with blog posts that are perfectly informative but generate little traffic, make little impact on readers, and fail […]

The First Rule of Impactful Content: Show, Don’t Tell

“Show, Don’t Tell” is one of the most important principles of content marketing. But this idea actually finds its roots in creative writing.  Content marketing expert Neil Patel uses a quote from playwright Anton Chekov to illustrate this concept: “Don’t tell me the moon is shining; show me the glint of light on broken glass.”  […]