Blog - Stage2 Marketing

Building Content That’s Truly Informative: Don’t be Afraid to Scare Off Poor-Fit Customers

October 7, 2019/0 Comments/in Uncategorized /by stage2admin

Over the past couple months, we’ve taken a look at building impactful content drives value beyond SEO, “showing, not telling” readers about the information they need to understand your company’s value proposition. The internet, however, is awash with blog posts that are perfectly informative but generate little traffic, make little impact on readers, and fail […]

The First Rule of Impactful Content: Show, Don’t Tell

September 1, 2019/0 Comments/in News, SEO /by stage2admin

“Show, Don’t Tell” is one of the most important principles of content marketing. But this idea actually finds its roots in creative writing. Content marketing expert Neil Patel uses a quote from playwright Anton Chekov to illustrate this concept: “Don’t tell me the moon is shining; show me the glint of light on broken glass.” […]

Building Content Marketing Assets That Drive Value Beyond SEO

July 11, 2019/0 Comments/in News, SEO /by Josh Divine, Content Marketing Strategist and Enterprise/Technology Writer

Content should be built with an eye towards not just search, but building industry authority as a thought leader, supporting business development, and facilitating customer success. Search Engine Optimization (SEO) should be at the core of any serious digital marketing strategy, and SEO is an essential part of Stage2’s overall digital marketing services. Developing high […]